This was a project from my third year of university and it was a brief from JDORAW. The brief was to use JDOs mash up generator to get a weird food or drink combination and then brand that to be a desirable item.
I got Volcanic Ash Whisky as my mash up.
I really liked the combination i got as i've always loved alcohol branding and label design so i was able to get stuck in straight away.
I decided to focus on finding a location and a specific volcanoe for my whisky so started researching the most active volcanoes in the world.
I decided to focus on finding a location and a specific volcanoe for my whisky so started researching the most active volcanoes in the world.
SakuraJima was on that list and along with my already existing passion for Japan I decided to choose that volcano and start experimenting with lettering and illustration straight away.
The volcano illustration on the label was done by hand using fine liner pens and i think it adds a really nice detail to the branding, as well as highlighting the volcanoe aspect of the project.
I used the colour variants of the whisky to demonstrate how different aged whiskys branding might look, similar to that of Glennfiddich.
I used the colour variants of the whisky to demonstrate how different aged whiskys branding might look, similar to that of Glennfiddich.
Final Label designs for the Whisky box. Again different colours match up with the different ages of the Whisky.
A simple illustrative poster i designed and illustrated to promote/advertise the Whisky, image below has the poster on a physical mock up.
